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Here's My Card
Download Here's My Card
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Product details
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Audible Audiobook
Listening Length: 2 hours and 51 minutes
Program Type: Audiobook
Version: Abridged
Publisher: Macmillan Audio
Audible.com Release Date: April 27, 2000
Language: English
ASIN: B0000544VC
Amazon Best Sellers Rank:
In some sense if you read Popyk's columns about selling, you may already know the vast majority of the information in this book: his Acknowledgments section notes that his readers and those who have heard him speak have contributed to the ideas included.The 97 chapters are very short, at times a bit repetitive, and are aimed primarily at people in the various types of sales (whether services or products). One of the main objectives of the book is to provide ideas on how to make you (and your business card) memorable to the people you meet. The second main point is about follow-up. Most of the remainder of the content is about how to design your own business card.I enjoyed reading this ... folded down a few page corners, and highlighted a few things. So while some of the advice is 'obvious', at least here its collected all in one place for future reference!
This a great book. i believe in business cards. When to give them, when to hold them. Great advise on business card usage. I give out a lot of business cards. I was in a book store at the local mall and when I finished checking out I gave the cashier my business card. This book will teach you how to effectively use your business cards, when to use them, and when not to use them. Buy this book, read it, reread it. Use what you learned to get the most out of your business card.
I agree with a previous reviewer who stated "It was too basic...this is stuff any college kid would know." However, that being said, one can't just start in the middle of a topic and write a book. I thought it was more like reading a business cards for dummies edition type book. If you are new and starting out in the business world and never owned a business card, then you should probably read this. Not to say I didn't find a few useful tips, but this book certainly hasn't turned my business upside down or changed my life as the editiorial reviews would lead you to believe. Those reviews were probably written by close friends and family.I walk away from this glad I didnt pay full price and got free shipping on the book.
Great information. Written in a light tone yet packed with solid tips. Business owners, particularly small business owners could get great ideas from this publication.
I had the audio for like 10 years and would listen every couple of years , but the book lets me review faster and more often, great ideas in this book
I liked this book. Not a large book and certainly easy to read. Not every tip is right for me but the few I did like, really make sense. Interesting book...a book that the author should update.
A book with some good suggestions for networking. Your card is your best tool - this shows you how to use it.
Popyk asserts that "Business cards are a start [toward developing a "golden database"]. Personal linking is what makes things happen. If there's no follow-through, nothing happens. That's what this book is really all about." Frankly, until reading it, I really hadn't given sufficient consideration to the potential use of business cards. Of course, I already knew that they are (in Popyk's words) "people linkers" which can be used for "networking, schmoozing, connecting, reaching out, prospecting, selling, and basic advertising." All of us already know that. The great value of Popyk's book is that it reveals all manner of other ways by which business cards can be uniquely and abundantly effective. He shares his observations and suggestions in 97 brief but informative chapters which are organized within three Parts:Networking Know-How and Business-Card SavvyPersonalized PresentationsCreative Design...It's All in the CardsThe book is exceptionally well-written. There is almost nothing hypothetical or theoretical about Popyk's suggestions. All of his key points are anchored in real-world situations. One of the major value-added benefits is the fact that, once you read his book and re-think your strategies while having someone re-design your business card, you begin to see how essentially the same principles can also be applied to marketing initiatives which create or increase demand for whatever you offer for sale. These same principles can also be of substantial value to the cultivation/solicitation process, especially when there is a lengthy sales cycle and the competition is ferocious. In such a competitive environment in which creating a "circle of leverage" is essential, the business card can be invaluable.Individuals as well as organizations must constantly differentiate themselves from so many other options. Massive research reveals that, in face-to-face encounters, body language and tone of voice determine 75-80% of our impact, with what we actually say ranking a distant third in importance. A business card can do so much to reinforce positive first impressions. What it looks like and (yes) what it feels like are often more important than the information provided. Time and thought are required to ensure that the card is also appropriate. (Check out Chapter 95 in which Popyk identifies and discusses "The Best Cards to Go to for Examples." ) With all due respect to positive first impressions (which certainly ARE important), then what? Will the material left behind be equally impressive? Will your card be indicative of your style, grace, class, etc.? It will indeed. If there is nothing distinctive about your card, chances are that that will be the "message" it conveys about you.After reading this book, I had only one regret: That I had not read it before I ordered my first box of business cards many years ago. (I don't even want to think about all the other business cards I have since ordered for myself and my associates.) But to repeat, what Popyk shares has possible applications in virtually all areas of any business operation. Properly designed and produced, a business card can be a "miniature billboard" on display wherever an organization's employees go. (All employees in every organization should have a business card. All of them.) That same card can also be a constant reminder to those employees of their organization's positive values. The cost of a properly designed and produced business card is relatively insignificant. How about the cost of a cheesy business card? If you now carry one, you really don't want to know.
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